Steelers Trading Card Activation

A custom digital and print trading card experience designed to drive fan participation, social sharing, and measurable engagement.

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The Brief

Create an interactive fan experience that feels premium, runs efficiently at scale, and delivers measurable engagement—while offering fans a personalized takeaway tied to the brand.

  • High throughput, live event environment
  • Digital + physical output
  • Share-ready content with capture
  • Brand-controlled creative

The Solution

DigiGroup designed and deployed a fully custom trading card activation that allowed fans to create personalized cards on-site, receive a printed keepsake, and instantly share digital versions—supported by a streamlined production workflow and real-time delivery.

  • Custom trading card UI and creative templates
  • On-site capture and production workflow
  • Real-time digital delivery via text/email
  • High-speed print output for physical keepsakes

How the Experience Worked

  1. Fans entered the activation and created their personalized trading card

  2. Content was processed instantly through the custom system

  3. Fans received a printed card on-site

  4. Digital versions were delivered immediately for sharing

Results

  1. Fans entered the activation and created their personalized trading card

  2. Content was processed instantly through the custom system

  3. Fans received a printed card on-site

  4. Digital versions were delivered immediately for sharing

Activation Analytics Snapshot

Engagement and delivery metrics captured during the activation.

  • Designed specifically for a live, high-traffic environment

  • Balanced speed, personalization, and brand control

  • Delivered both emotional value (keepsake) and measurable data

Participation & Usage

On-site interactions completed during the activation.

253

Sessions

475

Views

Capture & Delivery

Content delivered instantly via text, with email and download options available.

220

Total Shares

SMS

Delivery Method

Reach & Amplification

Organic amplification driven by participant sharing.

17,122

Total Reach

57,888

Impressions

Where This Approach Applies

While built for a live sports environment, this activation model translates well to brand tours, sponsorship activations, corporate events, and experiential marketing campaigns where participation and measurable engagement matter.

  • Brand tours
  • Sponsorship activations
  • Corporate events
  • Fan and consumer experiences
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